August 18, 2010 • 8:04 am 0
Nudge/ Richard H. Thaler, Cass R. Sunstein
선택설계자(choice architect)
- 사람들이 결정을 내리는 배경이 되는 ‘정황이나 맥락”을 만드는 사람.
-중립적인 설계는 존재하지 않는다.
-선택을 용이하게 해주는 것보다 오히려 사람들의 ‘삶의 질을 향상시키는 방향으로 그들을 움직이려고 의식적으로 노력. 넛지를 행함.(p21)
-적절한 디폴트 옵션이 가져오는 결과는 넛지의 부드럽지만, 강력한 힘을 보여준다.
-넛지는 인간의 행동방식을 현격하게 변화시키는 모든요소를 일컫는다.
-사람들은 다양한 경험 충분한 정보 즉각적인 피드백이 제공되는 경우에 현명한 선택을 내릴수 있다.
-선택은 잘못된 선택설계에 대한 최선의 안정장치이다.
//사회적 넛지: 높은 금연율 뉴스는 더 많은 금연을 유발한다 (전기료예찾아보기)
//매핑: 선택을 행복에 대입시키는 방법(카메라픽셀예)
November 19, 2009 • 5:45 am 0
November 13, 2009 • 5:37 am 0
September 16, 2009 • 3:59 am 0
I am just starting to read this book called by Designing design.
First, when I saw this book, I was surprised because of the thickness of the book.
Also simple design of the book cover made me refresh. When I went through the book, Font face and size made me pleased.
It is really well-designed book I think.
Now it is the time to read to check the content! I am so excited!
Filed under: books
August 12, 2009 • 3:24 am 0
Why do we need software to design? Why are the artist and the technologist getting together?
Why do we need technology to express our art work or idea?
In this book, it says that software(technology) will be instrumental in redefining the entire area of esthetic awareness.
From the past, we are having lots of art works but we couldn’t participate in there.. but after having technology, we start to make something interactive, so people can interact with it to have better idea and understanding. In this sense, I think software is an important thing as an instrument.
Also, in this chepter it mentions about Labyrinth made by Ted Nelson and Seek made by Nicholas Negroponts.
Aug.11.09.
Filed under: books
August 10, 2009 • 3:52 am 0
9 evening
-Theater-Festival, Armory Hall, New York: In the 1960s, what would later lead to the founding of the organization Experiments in Art and Technology, was first put into practice on a large scale by ten New York artists as a unique festival for electronic as well as interactive performances and demonstrations. The idea of collaborating with technicians, not only initiated by Robert Rauschenberg and Billy Klüver but also organized and largely promoted by them, lead to the performances suggested by the festival title: Nine Evenings with performances by John Cage, Lucinda Childs, Merce Cunningham, Öyvind Fahlström, Alex Hay, Deborah Hay, Steve Paxton, Robert Rauschenberg, David Tudor, and Robert Whitman.
The Pavilion
-“The initial concern of the artists who designed the Pavilion was that the quality of the experience of the visitor should involve choice, responsibility, freedom, and participation. The Pavilion would not tell a story or guide the visitor through a didactic, authoritarian experience. The visitor would be encouraged as an individual to explore the environment and compose his own experience.”
Aug.09.2009.
when I read the New Media Reader….
Filed under: books
January 31, 2009 • 8:08 pm 0
- the Six Memos for the Next Millennium by Italo Calvino.
Filed under: books
